LIVE
AI & Tech News
May 11, 2026
Big Tech Story

Etsy launches its app within ChatGPT as it continues its AI push

Etsy’s new ChatGPT native app lets users shop conversationally by tagging @Etsy in a prompt to surface product listings and click through to purchase.

Etsy launches its app within ChatGPT as it continues its AI push
Photo: Source: TechCrunch

Etsy launched a native app inside ChatGPT (beta) that lets users shop using natural-language prompts by tagging @Etsy, returning relevant listings that users can browse and then click through to Etsy to buy. The move follows Etsy’s broader use of AI for discovery and seller tools, and a prior experiment with ChatGPT Instant Checkout that ended earlier this year.

TechCrunch notes the feature is positioned as a more conversational alternative to keyword search and filters for finding items like gifts.

Read the original reporting at TechCrunch.