Image AI models now drive app growth, beating chatbot upgrades
Appfigures says image-model launches generate 6.5x more downloads than traditional model upgrades — but the revenue impact varies widely.
A new Appfigures report argues that shipping image-generation models has become the biggest lever for AI mobile-app growth, producing 6.5x more downloads than standard chatbot or model upgrades. The report highlights large post-launch download spikes for major apps like ChatGPT and Gemini, but notes that many of these surges don’t convert into spending.
Appfigures estimates ChatGPT’s 4o image model drove about $70M in gross consumer spending over 28 days, while Gemini’s image model ‘Nano Banana’ generated about $181K over a similar period.
Read the original reporting at TechCrunch.
